Entyti Medical · Pharmacy ERP

Platform Cost Model & Capacity

What each onboarded pharmacy costs to run, and where the shared infrastructure needs its next paid step. Built to answer one question: which costs get billed to the client, and which Entyti amortizes.

As of 22 Jul 2026. Rates: WhatsApp confirmed from AiSensy invoice · AI from Anthropic pricing · ~₹87 / USD.

Variable — scales per pharmacy, recover from client Fixed / capped — Entyti bears, amortized

A · Per-pharmacy variable cost billable

Scales directly with each shop's usage. This is the number Suheab's model recovers from the client.

Driver	Unit rate	Source	Cost at busy volume
WhatsApp bill + PDF / reminder1 message per bill, invoice PDF attached	14.5 p / msg incl GST	ConfirmedAiSensy invoice: 13 msgs = ₹1.885	₹435 / mo100 bills/day → 3,000/mo
AI assistant (Haiku 4.5)quota-gated per shop	$1 in / $5 out per 1M tokens	Anthropic pricing~₹0.35 / run est.	₹0–525 / mosoft — not logged
PDF bill storage (Supabase)~8 KB/bill, 900s signed URL	~8 KB / bill	MeasuredINV-97 → 100	< ₹5 / mo3,000 bills ≈ 24 MB

B · Fixed platform — capacity & upgrade triggers Entyti bears

Shared across all Entyti products. Cost per pharmacy falls as shops are added — the opposite of the WhatsApp variable above.

Item	Plan / cost	Clients it supports	Upgrade trigger → next tier
SupabasePostgres + storage + auth	Pro · $25/mo~₹2,175 org base	100+ shops, years of runway8 GB DB ≈ 40 shop-yrs · 100 GB PDF ≈ 340 shop-yrs · now 24 MB / 10 test tenants	Not a plan change — compute add-on at ~50–100 shops billing concurrently→ Small +$15 / Medium +$60 mo
Cloudflare PagesSPA + /api/wa Functions	Free · $0static served unlimited	~33 – 330 shopsFn cap 100k calls/day · 1 call ≈ 1 WA send · 300–3,000 bills/day/shop	>100k Fn calls/day→ Workers Paid $5/mo (≈333k/day)
AiSensyWhatsApp platform	PRO planconfirm ₹	Unlimited pharmaciesall shops are contacts under ONE central WABA — not per-seat	SaaS plan bumps only for team seats / features, not client count
WhatsApp throughputMeta messaging tier	Tier 12,000 conv / 24h	~2,000 conv/day, all shopsdashboard: 1,992 left	Auto Tier 1→2 (10k)→3 (100k) by Meta on volume + qualityfree · automatic
Anthropic APIAI inference	Pay-as-you-gono base fee	Unlimitedvariable only — see table A	None — scales linearly, quota-gated per shop
Domainsentyti.in · entyti.com	~₹900 + ~$12per year	n/a	Renewal only

Upgrade sequence as pharmacies grow

The order you actually hit paid steps — cheapest and earliest first.

Cloudflare Functions — first wall, at ~33–330 shops depending on bill volume. Trivial fix: $5/mo Workers Paid.
Supabase compute — when ~50–100 shops bill simultaneously. Per-project add-on +$15–60/mo (org already Pro; not a plan change).
WhatsApp Tier — climbs Tier 1→2→3 automatically as Meta sees volume + quality. Free, no action.
Supabase storage plan — years away, only after ~40 shop-years of data on the 8 GB database.

Unit economics & fleet P&L

Cost to company, revenue, and profit — per shop and across the whole fleet — at each capacity milestone. Cost basis is the conservative current model (Entyti absorbs WhatsApp + AI); revenue is the cheapest tier only.

Scale & capacity	Per shop / mo				Fleet total / mo
Scale & capacity	Cost	Revenue	Profit	Margin	Cost	Revenue	Profit
10 shopsincluded tiers · ₹0 upgrades	₹588	₹1,500	₹912	61%	₹5,880	₹15,000	₹9,120
30 shopsnearing CF Functions cap (100k/day)	₹367	₹1,500	₹1,133	76%	₹11,010	₹45,000	₹33,990
100 shopsCF Paid +$5 · Supabase compute +$15 engaged	₹307	₹1,500	₹1,193	80%	₹30,700	₹1,50,000	₹1,19,300
At 100-shop fleetconservative — all on Essential	80% gross margin				₹30,700	₹1,50,000	₹1,19,300

Cost to company Profit

Revenue: Essential ₹4,499/qtr = ₹1,500/mo — the cheapest tier, taken across the board. Growth is ₹8,999/qtr (₹3,000/mo) + ₹15k one-time setup, so real profit runs higher.
Cost: avg shop = 40 WhatsApp bills/day (₹156/mo @ ₹0.13) + ~₹100 AI (quota-capped) + fixed share. Fixed = Supabase $25 (+$15 compute @100) + AiSensy PRO ~₹999 confirm + CF free→$5 + domains ~₹150. ~₹87/USD.
Suheab's usage-billing lifts margin to ~97% by moving WhatsApp+AI onto the client, dropping company cost to fixed-only (₹51/shop @100).

Bottom line for pricing

WhatsApp is a hard floor, not a markup. ~₹0.13/message is Meta's own India utility rate — going direct to Cloud API cuts almost nothing vs AiSensy (which already runs near cost). No official path gets below it. The only ₹0 route is free wa.me share + PDF link (one manual tap).

The two columns above are the whole decision. Eat WhatsApp yourself and company cost balloons to ~₹30,700/mo at 100 shops. Bill usage to the client (Suheab's model) and it stays ~₹5,064/mo — ₹51/shop, falling. Fixed amortizes; variable does not.

Two ₹ figures still need the billing dashboards only the owner can open: AiSensy PRO monthly fee and the actual Supabase invoice. Both sit in Fixed, so they barely move the per-shop number.

Confirmed rates in green. Soft / to-confirm figures flagged in amber. AI per-run cost is modeled, not metered — a week of token logging on the send worker would turn it hard.